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A marketer's guide to Clausewitz: Lessons for winning market share · Study

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ArticleA marketer's guide to Clausewitz: Lessons for winning market share

Bill Parks1994

Article1994

A marketer's guide to Clausewitz: Lessons for winning market share

Bill Parks · Steven W. Pharr · Bradley D. Lockeman

10 citations·0/0 files stored·Business Horizons

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Marketing and Advertising Strategies Business Strategies and Innovation Consumer Market Behavior and Pricing

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References

1992First-Mover Advantage: A Synthesis, Conceptual Framework, and Research Propositions 1978A Genius for War: The German Army and General Staff, 1807-1945.1991Advanced Marketing Strategy : Phenomena, Analysis and Decisions

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Year1994

Typearticle

Published1994-07-01

VenueBusiness Horizons

ISSN-L0007-6813

Languageen

Citations10

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1016/0007-6813(94)90051-5

openalex_workW2055094396

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