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A marketer's guide to Clausewitz: Lessons for winning market share
3 references·1 citing·15 second hop
A marketer's guide to Clausewitz: Lessons for winning market share (1994)A marketer's guide to Clausewitz: Lessons…First-Mover Advantage: A Synthesis, Conceptual Framework, and Research Propositions (1992)First-Mover Advantage: A Synt…Advanced Marketing Strategy : Phenomena, Analysis and Decisions (1991)Advanced Marketing Strategy :…A Genius for War: The German Army and General Staff, 1807-1945. (1978)A Genius for War: The German …A counterinsurgent (COIN) framework to defend against consumer activists (2022)A counterinsurgent (COIN) fra…Features of similarity. (1977)Organizational Strategy, Structure, and Process (1978)The effect of introducing important incremental innovations on market share and business survival (1995)RESOURCE COMMITMENT, ENTRY TIMING, AND MARKET PERFORMANCE OF FOREIGN DIRECT INVESTMENTS IN EMERGING ECONOMIES: THE CASE OF JAPANESE INTERNATIONAL JOINT VENTURES IN CHINA. (2000)The Sources of Innovation (2007)The strategic fit between innovation strategies and business environment in delivering business performance (2015)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Brand Community (2001)Theory Building From Cases: Opportunities And Challenges (2007)Isolating the Determinants of Innovativeness: A Split-Population Tobit (SPOT) Duration Model of Timing and Volume of First and Repeat Purchase (1995)A development of the domain of marketing planning (1996)The antecedents and consequences of product and process innovation strategy implementation in Australian manufacturing firms (2013)Exchange Rates and Casualties During the First World War (2002)Learning under conditions of hierarchy and discipline: the case of the German Army, 1939–1940 (2008)Configurations of human resource practices and battlefield performance: A comparison of two armies (2010)
this work references cited by second hop

References

  • 1992First-Mover Advantage: A Synthesis, Conceptual Framework, and Research Propositions1,019 cited
  • 1978A Genius for War: The German Army and General Staff, 1807-1945.105 cited
  • 1991Advanced Marketing Strategy : Phenomena, Analysis and Decisions48 cited

Cited by

  • 2022A counterinsurgent (COIN) framework to defend against consumer activists7 cited

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