Imported foods in a British supermarket chain: buyer decisions in Safeway

Abstract

This paper reports the findings of a study at individual product level of the imports of packaged food by a major British grocery retailer in 1988-9 and is particularly concerned with imports of goods which can also be produced in the UK. The main reasons for imports were because they offered variety or quality not available from UK sources. Other factors such as levels of servicing and supplier support were less important in purchasing decisions. Once selected, the retailer tended to remain with successful suppliers and products. The implications of these findings for UK suppliers are discussed.

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