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Advertising: Planning, Implementation, and Control
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Advertising: Planning, Implementation, and Control (1976)Advertising: Planning, Implementation, an…Emotions Matter in Crisis (2011)Emotions Matter in CrisisWerbe-Management in jungen Wachstumsunternehmen (2009)Werbe-Management in jungen Wa…Best Practices in Marketing (1999)Best Practices in MarketingEvaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Firm resources and sustained competitive advantage (2004)The psychology of interpersonal relations. (1958)Emotion And Adaptation (1991)Framing: Toward Clarification of a Fractured Paradigm (1993)A Further Extension of the Extended Parallel Process Model (E-EPPM): Implications of Cognitive Appraisal Theory of Emotion and Dispositional Coping Style (2013)“ They Did It”: The Effects of Emotionalized Blame Attribution in Populist Communication (2016)What motivates Chinese consumers to avoid information about the COVID-19 pandemic?: The perspective of the stimulus-organism-response model (2020)Managing Hospitality Information Technology in Europe: Issues, Challenges and Priorities (2008)品牌个性与消费者个性的关系及其在公司品牌战略的应用 (2008)Where Everybody Knows Your Name: Homophily in Restaurant Atmospherics (2011)
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  • 2011Emotions Matter in Crisis449 cited
  • 1999Best Practices in Marketing38 cited
  • 2009Werbe-Management in jungen Wachstumsunternehmen6 cited

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