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ArticleDo sustainable products make us prevention focused?

Olya Bullard2012

Article2012

Do sustainable products make us prevention focused?

Olya Bullard · Rajesh V. Manchanda

50 citations·0/0 files stored·Marketing Letters

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Environmental Sustainability in Business Consumer Market Behavior and Pricing Sustainable Supply Chain Management

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References

1997Beyond pleasure and pain.2001Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility 1993Social Desirability Bias and the Validity of Indirect Questioning 2000Making a good decision: Value from fit.1997Regulatory Focus and Strategic Inclinations: Promotion and Prevention in Decision-Making 2007Emerging Positive Organizational Behavior 2004Bringing the Frame Into Focus: The Influence of Regulatory Fit on Processing Fluency and Persuasion.2001Achievement orientations from subjective histories of success: Promotion pride versus prevention pride

Cited by

2018Why not promote promotion for green consumption?2017Eat Green, Get Lean: Promoting Sustainability Reduces Consumption 2023Green Marketing Versus Demarketing: The Impact of Individual Characteristics on Consumers’ Evaluations of Green Messages 2021Do consumers care about morality? A review and framework for understanding morality's marketplace influence 2019Responding to service failures with prevention framed donations

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Details

Year2012

Typearticle

Published2012-12-14

VenueMarketing Letters

ISSN-L0923-0645

Languageen

Citations50

Files0 public / 0

ShelfEnvironmental Sustainability in Business

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doi10.1007/s11002-012-9221-2

openalex_workW2056071392

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2016Appealing to Goodwill or YOLO-Promoting Conservation Volunteering to Millennials

2020Answering for yourself versus others: Direct versus indirect estimates of charitable donations

2019Prosocial process fit: normatively expected purchasing increases the prosocial premium