References

• 1997Beyond pleasure and pain.6,770 cited
• 2001Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility4,659 cited
• 1993Social Desirability Bias and the Validity of Indirect Questioning2,793 cited
• 2000Making a good decision: Value from fit.2,051 cited
• 1997Regulatory Focus and Strategic Inclinations: Promotion and Prevention in Decision-Making1,985 cited
• 2007Emerging Positive Organizational Behavior1,620 cited
• 2004Bringing the Frame Into Focus: The Influence of Regulatory Fit on Processing Fluency and Persuasion.1,539 cited
• 2001Achievement orientations from subjective histories of success: Promotion pride versus prevention pride1,515 cited
• 2008Delight by Design: The Role of Hedonic Versus Utilitarian Benefits1,226 cited
• 2010The Sustainability Liability: Potential Negative Effects of Ethicality on Product Preference1,199 cited
• 2004Regulatory Fit and Persuasion: Transfer From "Feeling Right."1,012 cited
• 2002How Self-Regulation Creates Distinct Values: The Case of Promotion and Prevention Decision Making599 cited
• 2006How Regulatory Fit Affects Value in Consumer Choices and Opinions585 cited
• 2000Do consumers really care about corporate responsibility? Highlighting the attitude—behaviour gap557 cited