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An Approach for Estimating Market Potential in East Europe · Study

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ArticleAn Approach for Estimating Market Potential in East Europe

A. Coskun Samli1977

Article1977

An Approach for Estimating Market Potential in East Europe

A. Coskun Samli

37 citations·0/0 files stored·Journal of International Business Studies

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International Business and FDI Innovation Diffusion and Forecasting Consumer Behavior and Market Dynamics

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1993Standardization versus Adaptation of International Marketing Strategy: An Empirical Investigation 2013Country Market Selection in International Expansion Using Multicriteria Decision Aiding Methods 2016Reaching middle class consumers in emerging markets: Unlocking market potential through urban-based analysis 1984Toward an International Perspective of Market Analysis in Industrial Marketing

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Year1977

Typearticle

Published1977-06-01

VenueJournal of International Business Studies

ISSN-L0047-2506

Languageen

Citations37

Files0 public / 0

ShelfInternational Business and FDI

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doi10.1057/palgrave.jibs.8490685

openalex_workW2056313557

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