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An Approach for Estimating Market Potential in East Europe
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An Approach for Estimating Market Potential in East Europe (1977)An Approach for Estimating Market Potenti…Reaching middle class consumers in emerging markets: Unlocking market potential through urban-based analysis (2016)Reaching middle class consume…Country Market Selection in International Expansion Using Multicriteria Decision Aiding Methods (2013)Country Market Selection in I…Standardization versus Adaptation of International Marketing Strategy: An Empirical Investigation (1993)Standardization versus Adapta…Toward an International Perspective of Market Analysis in Industrial Marketing (1984)Toward an International Persp…THE INTERNATIONALIZATION OF THE FIRM ? FOUR SWEDISH CASES (1975)The Internationalization Process of the Firm—A Model of Knowledge Development and Increasing Foreign Market Commitments (1977)Multinational Enterprises and the Global Economy. (1995)Wielokryterialne wspomaganie decyzji. Przegląd metod i zastosowań (2014)International market selection: an application of hybrid multi-criteria decision-making technique in the textile sector (2020)Markets and Hierarchies (1975)Markets and Hierarchies (1975)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Innovation, organizational capabilities, and the born-global firm (2004)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Advances in Consumer Research (2025)Journal of International Business Studies (1975)Market Expansion Strategies in Multinational Marketing (1979)Marketing Strategy: New Directions for Theory and Research (1983)World Urbanization Prospects: The 1996 Revision (1998)STRATEGY IN EMERGING ECONOMIES. (2000)An institution-based view of international business strategy: a focus on emerging economies (2008)Worlds apart: an investigation of South Africa’s established and emerging middle class consumers (2019)International market, network, and opportunity selection: A systematic review of empirical research, integrative framework, and comprehensive research agenda (2024)
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  • 1993Standardization versus Adaptation of International Marketing Strategy: An Empirical Investigation566 cited
  • 2013Country Market Selection in International Expansion Using Multicriteria Decision Aiding Methods38 cited
  • 2016Reaching middle class consumers in emerging markets: Unlocking market potential through urban-based analysis32 cited
  • 1984Toward an International Perspective of Market Analysis in Industrial Marketing5 cited

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