The Marketing System and the Environment

Stan Glaser

21 citations0/0 files storedEuropean Journal of Marketing

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Marketing and Advertising Strategies Management and Organizational Studies Organizational Management and Innovation

Abstract

Gives a critical examination of “Markets” within the marketing environment, and suggests that the system of marketing can be described by two fundamental dimensions: activity and product. Presents a normative view of the relationships that exist between a marketing system and its environment. Proposes that the system is more effective in same conditions than in others. Indicates that the dynamics of marketing strategy and competitive advantage should be considered.

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References

1967The social readjustment rating scale 1966A New Approach to Consumer Theory 1976A New Approach to Consumer Theory 1956Rational choice and the structure of the environment.1972Characteristics of Organizational Environments and Perceived Environmental Uncertainty 1965The Causal Texture of Organizational Environments 1946A History of Western Philosophy.1969Broadening the Concept of Marketing

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