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Customer retention in the insurance industry: Using survival analysis to predict cross-selling opportunities

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References

1990Zero defections: quality comes to services.5,435 cited
1996Customer defection: a study of the student market in Ireland194 cited
1990The hidden advantages of customer retention188 cited
1998An exploration of customer exit in retail banking170 cited
1992Designing a Customer Retention Plan107 cited

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2008Price satisfaction and personnel efficiency as antecedents of overall satisfaction from consumer credit products and positive word of mouth36 cited
2011Event history, spatial analysis and count data methods for empirical research in information systems31 cited
2010Banking in Kuwait: a customer satisfaction case study27 cited
2009Cross-buying evaluations in the retail banking industry27 cited
2008Relationship quality and cross-buying in varying levels of category similarity and complexity26 cited
2018Segmentation of financial clients by attitudes and behavior25 cited

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2021Health insurance policy renewal: an exploration of reputation, performance, and affect to understand customer inertia25 cited

2016Integrated Marketing Communications and Their Effects on Customer Switching Intention25 cited

2021Credit Risk Analysis Applying Logistic Regression, Neural Networks and Genetic Algorithms Models23 cited

2003Understanding the intergenerational transmission of cherished possessions: Insights for estate planning, trust officers and other end-of-life professionals20 cited

2012Drivers of cross‐sectoral cross‐buying behaviour among business customers17 cited

2013Análise de risco de crédito com o uso de regressão logística11 cited

2015Activity- level as a link between customer retention and consumer lifetime value8 cited