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The influence of the image of a product's region of origin on product evaluation · Study

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ArticleThe influence of the image of a product's region of origin on product evaluation

Koert van Ittersum2003

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Articlegreen2003

The influence of the image of a product's region of origin on product evaluation

Koert van Ittersum · Math J. J. M. Candel · Matthew T. G. Meulenberg

361 citations·0/0 files stored·Journal of Business Research

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References

1989LISREL 7 : user's reference guide 1985Measuring the Involvement Construct 1991Managing brand equity : capitalizing on the value of a brand name.1990Consumer Evaluations of Brand Extensions 1996Applications of structural equation modeling in marketing and consumer research: A review 1991The use of lisrel in validating marketing constructs 1982Country-of-Origin Effects on Product Evaluations 1990Consumer Behavior and Marketing Strategy

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2011Managing sensory expectations concerning products and brands: Capitalizing on the potential of sound and shape symbolism 2012Country image, product image and consumer purchase intention: Evidence from an emerging economy 2008Home Country Image, Country Brand Equity and Consumers’ Product Preferences: An Empirical Study 2013Characteristics of strong territorial brands: The case of champagne 2019Effect of social media sharing on destination brand awareness and destination quality 2007

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Year2003

Typearticle

Published2003-02-12

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations361

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1016/s0148-2963(01)00223-5

openalex_workW2056510440

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