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The influence of the image of a product's region of origin on product evaluation

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References

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737 cited

1989Effects of Country-of-Origin and Product-Attribute Information on Product Evaluation: An Information Processing Perspective730 cited

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2009The Impact of Product-Country Image and Marketing Efforts on Retailer-Perceived Brand Equity: An Empirical Analysis☆150 cited
2008Consumer satisfaction138 cited
2008Modeling country image effects through an international crisis131 cited
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2017The Role of the State for Geographical Indications of Coffee: Case Studies from Colombia and Kenya85 cited
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