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Brand Management: Samuel Clemens, Trademarks, and the Mark Twain Enterprise · Study

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ArticleBrand Management: Samuel Clemens, Trademarks, and the Mark Twain Enterprise

Judith Yaross Lee2014

Article2014

Brand Management: Samuel Clemens, Trademarks, and the Mark Twain Enterprise

Judith Yaross Lee

7 citations·0/0 files stored·American Literary Realism

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American History and Culture Intellectual Property Law American Literature and Humor Studies

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References

1891The Principles of Psychology 1994Land of Desire: Merchants, Power, and the Rise of a New American Culture.1996Selling Culture: Magazines, Markets and Class at the Turn of the Century 2005Authors Inc: literary celebrity in the modern United States, 1880-1980 1992The handbook of brand management 2003Brands and Branding 1912Mark Twain, a Biography 1917Mark Twain's Letters

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Year2014

Typearticle

Published2014-08-22

VenueAmerican Literary Realism

ISSN-L0002-9823

Languageen

Citations7

Files0 public / 0

ShelfAmerican History and Culture

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doi10.5406/amerlitereal.47.1.0027

openalex_workW2056533583

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