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Brand Management: Samuel Clemens, Trademarks, and the Mark Twain Enterprise
16 references·0 citing·27 second hop
Brand Management: Samuel Clemens, Trademarks, and the Mark Twain Enterprise (2014)Brand Management: Samuel Clemens, Tradema…Printer's Devil (2006)Printer's DevilMark Twain Speaking (2006)Mark Twain SpeakingEncyclopedia of Erotic Literature (2006)Encyclopedia of Erotic Litera…Designing brand experiences (2006)Designing brand experiencesAuthors Inc: literary celebrity in the modern United States, 1880-1980 (2005)Authors Inc: literary celebri…Brands and Branding (2003)Brands and Branding"Hatching ruin," or Mark Twain's road to bankruptcy (2003)"Hatching ruin," or Mark Twai…Selling Culture: Magazines, Markets and Class at the Turn of the Century (1996)Selling Culture: Magazines, M…Land of Desire: Merchants, Power, and the Rise of a New American Culture. (1994)Land of Desire: Merchants, Po…The handbook of brand management (1992)The handbook of brand managem…The Mythologizing of Mark Twain (1986)The Mythologizing of Mark Twa…Mark Twain, Business Man. (1946)Mark Twain, Business Man.The Historical Foundations of the Law Relating to Trade-Marks (1925)The Historical Foundations of…Mark Twain's Letters (1917)Mark Twain's LettersMark Twain, a Biography (1912)Mark Twain, a BiographyThe Principles of Psychology (1891)The Principles of PsychologyCelebrity and Power (2010)The Cambridge History of the American Novel (2011)The Profession of Authorship (2019)Floating Capital: The Trouble with Whiteness on Twain's Mississippi (2004)Alterity and Narrative: Stories and the Negotiation of Western Identities (2007)The Voice of Her Laughter: Mark Twain's Tragic Feminism (2009)Another Discipline for the Market Economy: Marketing as a Performative Knowledge and Know-How for Capitalism (1998)Makeover television, governmentality and the good citizen (2008)The Cambridge History of Modernism (2017)The Service Brand as Relationships Builder (2000)Assessing the performance of brand loyalty measures (2001)Brand marketing for creating brand value based on a MCDM model combining DEMATEL with ANP and VIKOR methods (2011)“Man Factories” and the “White Indians” of Camelot: Re-reading the Native Subtext of A Connecticut Yankee in King Arthur's Court (2008)Book Illustration as (Intersemiotic) Translation: Pictures Translating Words (2008)The Fire of Desire: A Multisited Inquiry into Consumer Passion (2003)Consumers and Consumption (2004)Entrepreneurial Labor among Cultural Producers: “Cool” Jobs in “Hot” Industries (2005)Spelling in early 19th‐century piano music: A guide to performance (1990)"Scarce Heard Amidst the Guns Below": Intertextuality and Meaning in Charles Ives's War Songs (1997)Pretending Not to See or Hear, Refusing to Signify: The Farce and Tragedy of Geocentric Public Affairs Scholarship (2010)The Psychology of Interpersonal Relations. (1958)A circumplex model of affect. (1980)Social Capital, Intellectual Capital, and the Organizational Advantage (1998)The Network Value of Products (2012)Corporate societal responsibility in marketing: normatively broadening the concept (2013)Politics and Image: The Conceptual Value of Branding (2015)Literature, Print Culture, and Media Technologies, 1880–1900 (2019)
this work references cited by second hop

References

  • 1891The Principles of Psychology25,772 cited
  • 1994Land of Desire: Merchants, Power, and the Rise of a New American Culture.908 cited
  • 1996Selling Culture: Magazines, Markets and Class at the Turn of the Century687 cited
  • 2005Authors Inc: literary celebrity in the modern United States, 1880-1980186 cited
  • 1992The handbook of brand management154 cited
  • 2003Brands and Branding104 cited
  • 1912Mark Twain, a Biography96 cited
  • 1917Mark Twain's Letters71 cited
  • 1946Mark Twain, Business Man.66 cited
  • 2006Printer's Devil60 cited
  • 2003"Hatching ruin," or Mark Twain's road to bankruptcy55 cited
  • 2006Encyclopedia of Erotic Literature51 cited
  • 1986The Mythologizing of Mark Twain49 cited
  • 2006Designing brand experiences46 cited
  • 1925The Historical Foundations of the Law Relating to Trade-Marks39 cited
  • 2006Mark Twain Speaking36 cited

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