Classification of ambiguity in new product development projects

Eric Christian Brun · Alf Steinar Sætre · Martin Gjelsvik

65 citations0/0 files storedEuropean Journal of Innovation Management

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Product Development and Customization Innovation and Knowledge Management Capital Investment and Risk Analysis

Abstract

Purpose – The "fuzzy front end" of new product development (NPD) is characterized by considerable uncertainty and ambiguity, but detailed studies of ambiguity specifically related to NPD are missing. This paper aims to establish a classification of ambiguity in NPD processes.

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1984Case Study Research: Design and Methods 1968The Discovery of Grounded Theory: Strategies for Qualitative Research.1998Basics of qualitative research : techniques and procedures for developing grounded theory 1992Basics of Qualitative Research 2008Qualitative Data Analysis 1996Sensemaking in Organizations 2004Case Study Research 1997The Knowledge-creating company: How Japanese companies create the dynamics of innovation

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