Is there an attitude problem? Reconsidering the role of attitude in the TAM

Abstract

Among the models that were developed to explain and predict technology usage, the technology acceptance model (TAM) (Davis, Bagozzi & Warshaw, 1989) is arguably one of the most widely adopted and tested across organisational contexts, technologies and cultures. The main goal of the TAM is to describe the influence of users' beliefs and attitudes on their intention to use technology and, subsequently, the usage of technology itself. In the TAM, two variables, perceived usefulness (PU) and perceived ease of use (PEU), are hypothesised to be fundamental determinants of user acceptance. Furthermore, the TAM postulates that users' perception of the usefulness and ease of use relative to a particular technology shapes the attitude towards its use and behavioural intention to make use of that technology.

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