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Industrial marketing education: Practitioner's views
0 references·2 citing·3 second hop
Industrial marketing education: Practitioner's views (1982)Industrial marketing education: Practitio…Business Marketing in Master's Programs: A Part of the Fabric (2007)Business Marketing in Master'…Faculty/practitioner differences: Skills needed for industrial marketing entry positions (1991)Faculty/practitioner differen…Principles of Marketing (1972)Developing Buyer-Seller Relationships (1987)The Commitment-Trust Theory of Relationship Marketing (1994)
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  • 2007Business Marketing in Master's Programs: A Part of the Fabric5 cited
  • 1991Faculty/practitioner differences: Skills needed for industrial marketing entry positions5 cited

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