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From web analytics to digital marketing optimization: Increasing the commercial value of digital analytics

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References

1998Putting the Balanced Scorecard to Work2,180 cited
2003The Performance Prism: The Scorecard for Measuring and Managing Business Success1,031 cited
2011Realising the strategic impact of business intelligence tools57 cited

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2018

Current trends in the usage of the digital version of the local master plan (eMPZP), as illustrated with the example of Tomice municipality

3 cited

2024Customer Intelligence in the Cultural Sector: The Case of a Quebec Museum2 cited