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Advertising strategies for new product diffusion in emerging markets: Propositions and analysis
16 references·5 citing·27 second hop
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References

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  • 1994Dynamic Optimal Control Models in Advertising: Recent Developments415 cited
  • 1984Introduction Strategy for New Products with Positive and Negative Word-of-Mouth387 cited
  • 1979Innovation Diffusion and New Product Growth Models in Marketing384 cited

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  • 1995Optimal Starting Times for End-of-Season Sales and Optimal Stopping Times for Promotional Fares314 cited
  • Cited by

    • 2010Competitive diffusion process of repurchased products in knowledgeable manufacturing31 cited
    • 2014A road map to new product success: warranty, advertisement and price26 cited
    • 2015Marketing issues for business-to-business firms entering emerging markets21 cited
    • 2020Overcoming Institutional and Infrastructure Weaknesses in China via Online Third-Party Marketplaces21 cited
    • 2010The Market Demand for University Press Books 2008–157 cited