Many qualitatively different mechanisms for regulating self-esteem have been described in the literature. These include, for example, reduction of cognitive dissonance, self-affirmation, and social comparison. The work reviewed here demonstrates that despite their differences, these mechanisms may be substitutable for one another. For example, a threat to self via cognitive dissonance can affect attempts to maintain self-esteem via social comparison. This implies that these mechanisms are serving the same, unitary goal of maintaining self-esteem. Thus, there is surprising generality or flexibility in the processes used to maintain self-esteem. Substitution of one mechanism for another may depend on the transfer of affect. The issue of substitutability across domains is briefly discussed.
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