Comparing the persuasiveness of narrative and statistical evidence using meta‐analysis

Mike R. Allen · Raymond W. Preiss

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Media Influence and Health Decision-Making and Behavioral Economics Psychology of Social Influence

Abstract

This meta‐analysis compares the persuasiveness of using statistical versus narrative (example) evidence across 15 investigations. The results indicate that when comparing messages, statistical evidence is more persuasive than narrative evidence (r = .101).

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2008Framing Persuasive Appeals: Episodic and Thematic Framing, Emotional Response, and Policy Opinion 2014The Role of a Narrative's Emotional Flow in Promoting Persuasive Outcomes 2014The Differential Impact of Statistical and Narrative Evidence on Beliefs, Attitude, and Intention: A Meta-Analysis 2010Comparing narrative and informational videos to increase mammography in low-income African American women 2003Messages Influencing College Women's Tanning Bed Use: Statistical versus Narrative Evidence Format and a Self-Assessment to Increase Perceived Susceptibility 1998Affective and cognitive reactions to narrative versus statistical evidence organ donation messages 2011Understanding narrative effects: The impact of breast cancer survivor stories on message processing, attitudes, and beliefs among African American women.2009Pathways to Persuasion: Cognitive and Experiential Responses to Health-Promoting Mass Media Messages

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