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Comparing the persuasiveness of narrative and statistical evidence using meta‐analysis
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(1977)The Cognitive Structure of Emotions (1988)Mapping EU attitudes: Conceptual and empirical dimensions of Euroscepticism and EU support (2011)Mediatization of Politics (2014)Portraying mental illness and drug addiction as treatable health conditions: Effects of a randomized experiment on stigma and discrimination (2014)The Temporal Effects of Story and Statistical Evidence on Belief Change (1994)Communication and Health Beliefs (2001)Defining Moments in Risk Communication Research: 1996–2005 (2006)Does heightening risk appraisals change people’s intentions and behavior? A meta-analysis of experimental studies. (2013)The Psychology of Interpersonal Relations. (1958)The psychology of interpersonal relations. 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(1983)The Role of Culture in Health Communication (2004)All Stories Are Not Alike (2012)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)EQS : structural equations program manual (1989)Driving Brand Engagement Through Online Social Influencers: An Empirical Investigation of Sponsored Blogging Campaigns (2019)Preparing for an Era of Deepfakes and AI-Generated Ads: A Framework for Understanding Responses to Manipulated Advertising (2021)Advances in Consumer Research (2025)Narrative Health Communication and Behavior Change: The Influence of Exemplars in the News on Intention to Quit Smoking (2012)Perceived Realism (2012)How the destination short video affects the customers' attitude: The role of narrative transportation (2021)
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  • 2008Framing Persuasive Appeals: Episodic and Thematic Framing, Emotional Response, and Policy Opinion530 cited
  • 2014The Role of a Narrative's Emotional Flow in Promoting Persuasive Outcomes320 cited
  • 2014The Differential Impact of Statistical and Narrative Evidence on Beliefs, Attitude, and Intention: A Meta-Analysis320 cited
  • 2010Comparing narrative and informational videos to increase mammography in low-income African American women279 cited
  • 2003Messages Influencing College Women's Tanning Bed Use: Statistical versus Narrative Evidence Format and a Self-Assessment to Increase Perceived Susceptibility258 cited
  • 1998Affective and cognitive reactions to narrative versus statistical evidence organ donation messages248 cited
  • 2011Understanding narrative effects: The impact of breast cancer survivor stories on message processing, attitudes, and beliefs among African American women.245 cited
  • 2009Pathways to Persuasion: Cognitive and Experiential Responses to Health-Promoting Mass Media Messages238 cited
  • 2011Attributions of Responsibility for Obesity: Narrative Communication Reduces Reactive Counterarguing Among Liberals207 cited
  • 2017Why Narrative Ads Work: An Integrated Process Explanation202 cited
  • 2002Persuasive Storytelling by Hate Groups Online176 cited
  • 2020Overcoming Resistance Through Narratives: Findings from a Meta-Analytic Review169 cited

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2009
Sample Sizes and Effect Sizes are Negatively Correlated in Meta-Analyses: Evidence and Implications of a Publication Bias Against NonSignificant Findings
159 cited
  • 2008Improving the Effectiveness of Fundraising Messages: The Impact of Charity Goal Attainment, Message Framing, and Evidence on Persuasion156 cited
  • 2001Sensation seeking, perceived message sensation value, personal involvement, and processing of anti-marijuana PSAs131 cited
  • 2000The influence of fear appeals, message design, and masculinity on men's motivation to perform the testicular self‐exam115 cited