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Packaging of children’s breakfast cereal: manufacturers versus children

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References

2007Doing Research with Children601 cited
1978Observation of Parent-Child Interaction in Supermarket Decision-Making273 cited
1977How Children Learn to Buy: The Development of Consumer Information-Processing Skills248 cited
1998Children as Consumers: A Psychological Analysis of the Young People's Market205 cited
1994Healthy Food Products for Children:69 cited

Cited by

2006THE INFLUENCE OF PRODUCT PACKAGING ON YOUNG PEOPLE'S PALATABILITY RATING FOR RTDs AND OTHER ALCOHOLIC BEVERAGES33 cited
2015The effect of packaging and brand on children’s and parents’ purchasing decisions and the moderating role of pester power30 cited
2019How packaging colours and claims influence children’s vegetable attitude and intake – An exploratory cross-cultural comparison between Indonesia and Denmark26 cited
2014The impact of visual and child-oriented packaging elements versus information on children’s purchase influence across various age groups23 cited
2012Children's Attitudinal Reactions to TV Advertisements: The African Experience21 cited
2018Using the Eyberg Child Behaviour Inventory to investigate Pester Power17 cited
2015A review on visual criteria of pure milk packaging for parents and their children (case study: Tehran, Iran)17 cited
2012Exploring children, family, and consumption behavior: Empirical evidence from Nigeria15 cited

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2012Its Called Fruit Juice So Its Good For Me Right?: An Exploratory Study Of Childrens Fruit Content Inferences Made From Food Brand Names And Packaging15 cited

2010Regulating child‐related advertising in Nigeria14 cited

2020The impact of a cartoon character on adults perceptions of Children’s breakfast cereals: a randomized experiment14 cited

2021Child preferences and perceptions of fluid milk in school meal programs13 cited

2011Branding and packaging design: Key insights on marketing milk to low-income markets in South Africa13 cited

2011Children in family purchase decision-making: Children's role in food product purchases from mothers' point of view11 cited

2021Effect of Advertisement on Children’s Purchase Intention: The Mediating Role of Advertisement Recall10 cited