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The Consumer Neuroscience of Packaging · Study

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ChapterThe Consumer Neuroscience of Packaging

Charles J. Spence2018

Chapter2018

The Consumer Neuroscience of Packaging

Charles J. Spence · Carlos Velasco · Olivia Petit

21 citations·0/0 files stored·Springer eBooks

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Consumer Packaging Perceptions and Trends Consumer Behavior and Marketing Influence Consumer Retail Behavior Studies

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References

2010The weirdest people in the world?2013Power failure: why small sample size undermines the reliability of neuroscience 2010WEIRD languages have misled us, too [Comment on Henrich et al.]2004Reflective and Impulsive Determinants of Social Behavior 2004Neural Correlates of Behavioral Preference for Culturally Familiar Drinks 2010Neuromarketing: the hope and hype of neuroimaging in business 2013Attention and choice: A review on eye movements in decision making 2012Branding the brain: A critical review and outlook

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2023Consumer neuroscience on branding and packaging: A review and future research agendaarticle · 12 shared references 2018The Multisensory Analysis of Product Packaging Frameworkchapter · 10 shared references 2022Factors limiting the application of consumer neuroscience: A systematic reviewreview · 9 shared references 2016Neuroscience-Inspired Design: From Academic Neuromarketing to Commercially Relevant Researcharticle · 8 shared references 2016Neuromarketing: Understanding the Application of Neuroscientific Methods Within Marketing Researchchapter · 8 shared references 2019Consumer Neuroscience: Recent Theoretical and Methodological Developments for Research and Practice Using a Cube Modelchapter · 8 shared references

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Year2018

Typechapter

Published2018-11-28

VenueSpringer eBooks

Languageen

Citations21

Files0 public / 0

ShelfConsumer Packaging Perceptions and Trends

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doi10.1007/978-3-319-94977-2_12

openalex_workW2902294110

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