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The Consumer Neuroscience of Packaging
16 references·1 citing·50 second hop
The Consumer Neuroscience of Packaging (2018)The Consumer Neuroscience of PackagingNeuromarketing: Ethical Implications of its Use and Potential Misuse (2016)Neuromarketing: Ethical Impli…Power failure: why small sample size undermines the reliability of neuroscience (2013)Power failure: why small samp…Attention and choice: A review on eye movements in decision making (2013)Attention and choice: A revie…Branding the brain: A critical review and outlook (2012)Branding the brain: A critica…Multisensory design: Reaching out to touch the consumer (2011)Multisensory design: Reaching…WEIRD languages have misled us, too [Comment on Henrich et al.] (2010)WEIRD languages have misled u…Tough package, strong taste: The influence of packaging design on taste impressions and product evaluations (2010)Tough package, strong taste: …The weirdest people in the world? (2010)The weirdest people in the wo…Neuromarketing: the hope and hype of neuroimaging in business (2010)Neuromarketing: the hope and …Aesthetic package design: A behavioral, neural, and psychological investigation (2010)Aesthetic package design: A b…Visual influence on in-store buying decisions: an eye-track experiment on the visual influence of packaging design (2007)Visual influence on in-store …Neuromarketing: a layman's look at neuroscience and its potential application to marketing practice (2007)Neuromarketing: a layman's lo…Handbook of qualitative research methods in marketing (2007)Handbook of qualitative resea…Reflective and Impulsive Determinants of Social Behavior (2004)Reflective and Impulsive Dete…Neural Correlates of Behavioral Preference for Culturally Familiar Drinks (2004)Neural Correlates of Behavior…Activation Research: Psychobiological Approaches in Consumer Research (1979)Activation Research: Psychobi…estudio del branding y el packaging desde el campo del neuromarketing: una revisión bibliométrica (2022)estudio del branding y el pac…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Dimensions of Brand Personality (1997)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Predicting Advertising success beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling (2014)Consumer Neuroscience: Applications, Challenges, and Possible Solutions (2015)A BEHAVIORAL MODEL OF RATIONAL CHOICE (1955)Reasoning the fast and frugal way: Models of bounded rationality. 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References

  • 2010The weirdest people in the world?12,599 cited
  • 2013Power failure: why small sample size undermines the reliability of neuroscience7,634 cited
  • 2010WEIRD languages have misled us, too [Comment on Henrich et al.]4,076 cited
  • 2004Reflective and Impulsive Determinants of Social Behavior3,981 cited
  • 2004Neural Correlates of Behavioral Preference for Culturally Familiar Drinks1,353 cited
  • 2010Neuromarketing: the hope and hype of neuroimaging in business1,064 cited
  • 2013Attention and choice: A review on eye movements in decision making946 cited
  • 2012Branding the brain: A critical review and outlook593 cited
  • 2010Aesthetic package design: A behavioral, neural, and psychological investigation490 cited
  • 2010Tough package, strong taste: The influence of packaging design on taste impressions and product evaluations456 cited
  • 2011Multisensory design: Reaching out to touch the consumer413 cited
  • 2007Handbook of qualitative research methods in marketing369 cited
  • 2007Visual influence on in-store buying decisions: an eye-track experiment on the visual influence of packaging design319 cited
  • 2007Neuromarketing: a layman's look at neuroscience and its potential application to marketing practice288 cited
  • 1979

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Activation Research: Psychobiological Approaches in Consumer Research
264 cited
  • 2016Neuromarketing: Ethical Implications of its Use and Potential Misuse260 cited
  • Cited by

    • 2022estudio del branding y el packaging desde el campo del neuromarketing: una revisión bibliométrica8 cited