A General Semantics Approach to Teaching Business Ethics

Franklin B. Krohn

20 citations0/0 files storedJournal of Business Communication

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Ethics in Business and Education Management and Marketing Education Language, Communication, and Linguistic Studies

Abstract

The purpose of this paper is to discuss the problems inherent in teaching business ethics. The problems concern what, where, and when ethics should be included in the business curriculum It is suggested that business ethies should be a topic of discussion in all business classes but that the best qualified instructors to teach a process-oriented analysis of ethical problems and their solutions are business communication educatoisGeneral semantics approaches are proposed as the ideal means of teaching a process-oriented analysis of ethical standards and related human behavior A number of general semanties principles are discussed to demonstrate the applicability of those principles to the analysis and teaching of business ethies.

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1933Science and Sanity 1979Social Marketing: Its Ethical Dimensions 1977The meaning of ethics in business

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1990Ethics Research in Business Communication: The State of the Art 1993An ethical imperative for technical communicators 1991A Basic Unit on Ethics for Technical Communicators 1989Between a Rock and a Hard Place

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