Articlegreen1979

Social Marketing: Its Ethical Dimensions

Gene R. Laczniak · Robert F. Lusch · Patrick E. Murphy

126 citations0/0 files storedJournal of Marketing

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Ethics in Business and Education Marketing and Advertising Strategies Corporate Social Responsibility and Sustainability

Abstract

Is the emergence of social marketing a Pandora's Box for the discipline of marketing? A survey of four disparate groups with special knowledge and interest in the issue reports on the possible ethical ramifications of social marketing.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 126 citations exist upstream.

References

1971Social Marketing: An Approach to Planned Social Change 1971Social Marketing: An Approach to Planned Social Change 1975Business and society: environment and responsibility 1967Understanding the social responsibility puzzle

Cited by

2001The Marriage of Politics and Marketing 2013Unlocking the potential of upstream social marketing 2016Social marketing: the state of play and brokering the way forward 2014Up, up and away: social marketing breaks free 1999Does Marketing Ethics Really Have Anything to Say? – A Critical Inventory of the Literature 1981The Organizational Ethics of Advertising: Corporate and Agency Views 2010A Cross-National Investigation on How Ethical Consumers Build Loyalty Toward Fair Trade Brands 1996Advances in Segmentation Modeling for Health Communication and Social Marketing Campaigns

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.