SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Social Marketing: Its Ethical Dimensions
4 references·16 citing·47 second hop
Social Marketing: Its Ethical Dimensions (1979)Social Marketing: Its Ethical DimensionsBusiness and society: environment and responsibility (1975)Business and society: environ…Social Marketing: An Approach to Planned Social Change (1971)Social Marketing: An Approach…Social Marketing: An Approach to Planned Social Change (1971)Social Marketing: An Approach…Understanding the social responsibility puzzle (1967)Understanding the social resp…Ethics and marketing responsibility: A bibliometric analysis and literature review (2023)Ethics and marketing responsi…Social marketing: the state of play and brokering the way forward (2016)Social marketing: the state o…Up, up and away: social marketing breaks free (2014)Up, up and away: social marke…Unlocking the potential of upstream social marketing (2013)Unlocking the potential of up…Consumer-defined sustainably-oriented firms and factors influencing adoption (2012)Consumer-defined sustainably-…Business Ethics: A Literature Review with a Focus on Marketing Ethics (2012)Business Ethics: A Literature…A Cross-National Investigation on How Ethical Consumers Build Loyalty Toward Fair Trade Brands (2010)A Cross-National Investigatio…The Small and Long View (2006)The Small and Long ViewExtending the Vision of Social Marketing through Social Capital Theory (2003)Extending the Vision of Socia…The Marriage of Politics and Marketing (2001)The Marriage of Politics and …Does Marketing Ethics Really Have Anything to Say? – A Critical Inventory of the Literature (1999)Does Marketing Ethics Really …Advances in Segmentation Modeling for Health Communication and Social Marketing Campaigns (1996)Advances in Segmentation Mode…Social Marketing of Health Behavior (1984)Social Marketing of Health Be…A Macromarketing Perspective on Social Marketing: The Case of Family Planning in India (1984)A Macromarketing Perspective …The Organizational Ethics of Advertising: Corporate and Agency Views (1981)The Organizational Ethics of …Ethical Marketing: Perceptions of Economic Goods and Social Problems (1981)Ethical Marketing: Perception…Estimating Nonresponse Bias in Mail Surveys (1977)Estimating Nonresponse Bias in Mail Surveys (1977)Basic Content Analysis (1990)Fair‐trade beliefs, attitudes and buying behaviour of Belgian consumers (2006)Drivers and Outcomes of Green Tourist Attitudes and Behavior: Sociodemographic Moderating Effects (2015)The Role of Ethical Perceptions in Consumers’ Participation and Value Co-creation on Sharing Economy Platforms (2019)Self-Efficacy: The Exercise of Control (1999)Evolving to a New Dominant Logic for Marketing (2003)Strategic management a stakeholder approach (2010)Macro-social Marketing (2015)Systems-thinking social marketing: conceptual extensions and empirical investigations (2016)A strengths-based approach to eliciting deep insights from social marketing customers experiencing vulnerability (2022)Toward an experimental ecology of human development. (1977)Social Learning Theory. (1978)Health Behavior and Health Education: Theory, Research, and Practice (1992)Towards a reflexive turn: social marketing assemblages (2014)Towards a service-dominant approach to social marketing (2015)Value creation and destruction in social marketing services: a review and research agenda (2020)An Economic Theory of Democracy. (1958)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Changing Models of Party Organization and Party Democracy (1995)The product, sales and market‐oriented party ‐ How Labour learnt to market the product, not just the presentation (2001)Measuring the Professionalization of Political Campaigning (2009)Fast thinking: Implications for democratic politics (2015)Social Responsibilities of the Businessman (1954)61. Capitalism and Freedom (2002)Corporate Social Responsibility Theories (2009)How corporate social responsibility information influences stakeholders' intentions (2010)Social Responsibilities of the Businessman (2013)Are We Moving Beyond Voluntary CSR? Exploring Theoretical and Managerial Implications of Mandatory CSR Resulting from the New Indian Companies Act (2018)A Model for Ethics in Marketing (1967)Ethical Beliefs of Marketing Managers (1978)A Theory of Role Stress in Boundary Spanning Positions of Marketing Organizations (1992)Cultural Influences on Agency Practitioners' Ethical Perceptions: A Comparison of Korea and the U.S. (2000)Attitude towards Business Ethics: Examining the Influence of Religiosity, Gender and Education Levels (2010)Preferred Reporting Items for Systematic Reviews and Meta-Analyses: The PRISMA Statement (2009)Preferred reporting items for systematic reviews and meta-analyses: the PRISMA Statement. (2009)The PRISMA Statement for Reporting Systematic Reviews and Meta-Analyses of Studies That Evaluate Health Care Interventions: Explanation and Elaboration (2009)Systems social marketing: a critical appraisal (2018)Macro-demarketing: The Key to Unlocking Unsustainable Production and Consumption Systems? (2019)Developing Buyer-Seller Relationships (1987)Understanding Service Convenience (2002)Service-dominant logic: continuing the evolution (2007)The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy (2020)Integrating and Unifying Competing and Complementary Frameworks (2007)Organizational Stages and Cultural Phases: A Critical Review and a Consolidative Model of Corporate Social Responsibility Development (2010)Social responsibility and financial performance: The role of good corporate governance (2015)
this work references cited by second hop

References

  • 1971Social Marketing: An Approach to Planned Social Change1,780 cited
  • 1971Social Marketing: An Approach to Planned Social Change1,427 cited
  • 1975Business and society: environment and responsibility361 cited
  • 1967Understanding the social responsibility puzzle332 cited

Cited by

  • 2001The Marriage of Politics and Marketing196 cited
  • 2013Unlocking the potential of upstream social marketing164 cited
  • 2016Social marketing: the state of play and brokering the way forward146 cited
  • 2014Up, up and away: social marketing breaks free129 cited
  • 1999Does Marketing Ethics Really Have Anything to Say? – A Critical Inventory of the Literature124 cited
  • 1981The Organizational Ethics of Advertising: Corporate and Agency Views101 cited
  • 2010A Cross-National Investigation on How Ethical Consumers Build Loyalty Toward Fair Trade Brands94 cited
  • 1996Advances in Segmentation Modeling for Health Communication and Social Marketing Campaigns71 cited
  • 2023Ethics and marketing responsibility: A bibliometric analysis and literature review62 cited
  • 1981Ethical Marketing: Perceptions of Economic Goods and Social Problems54 cited
  • 2003Extending the Vision of Social Marketing through Social Capital Theory

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

51 cited
  • 2006The Small and Long View42 cited
  • 1984A Macromarketing Perspective on Social Marketing: The Case of Family Planning in India41 cited
  • 2012Consumer-defined sustainably-oriented firms and factors influencing adoption39 cited
  • 2012Business Ethics: A Literature Review with a Focus on Marketing Ethics37 cited
  • 1984Social Marketing of Health Behavior32 cited