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Social Marketing of Health Behavior · Study

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ChapterSocial Marketing of Health Behavior

Philip Kotler1984

Chapter1984

Social Marketing of Health Behavior

32 citations·0/0 files stored·Springer eBooks

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Behavioral Health and Interventions Public Health Policies and Education Media Influence and Health

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References

1961EFFECTS OF GROUP PRESSURE UPON THE MODIFICATION AND DISTORTION OF JUDGMENTS 1948Readings in Social Psychology.1971Social Marketing: An Approach to Planned Social Change 1971Social Marketing: An Approach to Planned Social Change 1953Readings in Social Psychology 1947Some Reasons Why Information Campaigns Fail 19791979 educators' conference proceedings 1979Social Marketing: Its Ethical Dimensions

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1997EUR-ASSESS Project Subgroup Report on Dissemination and Impact 1993Self-Efficacy as a Target Population Segmentation Strategy in a Diet and Cancer Risk Reduction Campaign 1998Strategies for Health Education

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Year1984

Typechapter

Published1984-01-01

VenueSpringer eBooks

Languageen

Citations32

Files0 public / 0

ShelfBehavioral Health and Interventions

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doi10.1007/978-1-4899-0366-2_2

openalex_workW189660728

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