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Social Marketing of Health Behavior

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References

1961EFFECTS OF GROUP PRESSURE UPON THE MODIFICATION AND DISTORTION OF JUDGMENTS2,637 cited
1948Readings in Social Psychology.2,014 cited
1971Social Marketing: An Approach to Planned Social Change1,780 cited
1971Social Marketing: An Approach to Planned Social Change1,427 cited
1953Readings in Social Psychology410 cited
1947Some Reasons Why Information Campaigns Fail383 cited
19791979 educators' conference proceedings246 cited
1979Social Marketing: Its Ethical Dimensions126 cited

Cited by

1997EUR-ASSESS Project Subgroup Report on Dissemination and Impact127 cited
1993Self-Efficacy as a Target Population Segmentation Strategy in a Diet and Cancer Risk Reduction Campaign18 cited
1998Strategies for Health Education11 cited

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