E‐commerce in Hong Kong: an empirical perspective and analysis

Abstract

Purpose The main objective of this study is to develop a framework for: identifying the reasons for using e‐commerce; understanding the implications of e‐commerce in companies; and implementing and applying e‐commerce successfully for improved organizational competitiveness and success. Design/methodology/approach A structured questionnaire was designed, pre‐tested, modified, and used to capture data on e‐commerce in Hong Kong. Based on the feedback from the pilot‐test, the questionnaire was modified and a final questionnaire was developed and mailed to companies in Hong Kong. In the survey, conducted with Hong Kong companies, the perceived benefits and perceived barriers of e‐commerce implementation are discussed. Findings The conceptual model based on the analysis of literature and some reported case experiences is developed using the current issues that have been highlighted as important e‐commerce success factors of implementation. The major factors that influence the application and implementation of e‐commerce are: perceived usefulness of web; perceived barriers of the internet for e‐commerce; usage of the internet; and perceived benefits of the internet for e‐commerce. In addition to this, country‐specific factors such as culture, technology competency, government policy, educational level, influence the level of application of e‐commerce. Practical implications The framework is the result of the validation of the theoretical model, together with the conclusions of the empirical analysis conducted in Hong Kong. The empirical analysis supported some of the assumptions of the theoretical model, whereas others were not supported. Based on the feedback received from respondents, the model has been revised to reflect these practical considerations. Originality/value Little research has been done to address the perceived benefits and potential barriers to e‐commerce implementation in Hong Kong. This study is a timely and important one in that examines the current status of e‐commerce implementation in Hong Kong. A generic framework is presented with the objective of supporting the application and implementation of the internet for e‐commerce.

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