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Using Social Media to Teach Social Media Advertising: How to Leverage Student Prior Knowledge and Word Press Blogs
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References

  • 2007The Benefits of Facebook “Friends:” Social Capital and College Students’ Use of Online Social Network Sites9,932 cited
  • 2000New Horizons in the Study of Language and Mind1,791 cited
  • 1987Marketing and Technology: A Strategic Coalignment407 cited
  • 2013How Learning Works: 7 Research-Based Principles for Smart Teaching362 cited
  • 2011Learning by Tweeting257 cited
  • 2008Groundswell: Winning in a World Transformed by Social Technologies154 cited
  • 2002The Value of Students’ Classroom Experiences from the Eyes of the Recruiter: Information, Implications, and Recommendations for Marketing Educators131 cited
  • 2005Does Technology Enhance Actual Student Learning? The Case of Online Discussion Boards130 cited
  • 2008Continuous Improvement through Teaching Innovations: a Requirement for Today's Learners112 cited
  • 2008Upgrading to Web 2.090 cited
  • 2001Integrating Information Technology into the Marketing Curriculum: A Pragmatic Paradigm85 cited
  • 2010Beyond the Banner: Teaching Powerful Creative Techniques in Digital Marketing16 cited
  • 2010It's Not New to Them: Using Ning.com to Enhance Student Engagement in the Study of Social Web Marketing and Web 2.0 Direct Response Methods10 cited
  • 2006“Involve me and I Shall Understand”: Case-based Teaching in Advertising Education9 cited

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