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City brand management (CBM): The case of Kazakhstan · Study

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ArticleCity brand management (CBM): The case of Kazakhstan

Hugo Gaggiotti2008

OA

Articlegreen2008

City brand management (CBM): The case of Kazakhstan

Hugo Gaggiotti · K C Patrick Low · Olga Yunak

55 citations·0/0 files stored·Place Branding and Public Diplomacy

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Business, Innovation, and Economy Diverse Aspects of Tourism Research European Cultural and National Identity

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References

1991The Competitive Advantage of Nations 1990The Competitive Advantage of Nations 2004Destination branding : creating the unique destination proposition 1998Selling Places: The Marketing and Promotion of Towns and Cities 1850-2000 1996Tourism marketing images of industrial cities 1999Marketing Places Europe: How to Attract Investments, Industries, Residents and Visitors to Cities, Communities, Regions and Nations in Europe 1994Marketing of Tourism Places:1999Marketing Places Europe

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2017Confused branding? An exploratory study of place branding practices among place management professionals

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Year2008

Typearticle

Published2008-05-01

VenuePlace Branding and Public Diplomacy

ISSN-L1751-8040

Languageen

Citations55

Files0 public / 0

ShelfBusiness, Innovation, and Economy

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doi10.1057/palgrave.pb.6000081

openalex_workW2058693003

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