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Children playing branded video games: The impact of interactivity on product placement effectiveness

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References

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2003Interactivity and vividness effects on social presence and involvement with a web-based advertisement653 cited

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2003The Psychology of Evaluation589 cited

2007Preference Fluency in Choice558 cited

2006Audience Response to Product Placements: An Integrative Framework and Future Research Agenda475 cited

Cited by

2014Advertising or games?64 cited
2022Brands in a game or a game for brands? Comparing the persuasive effectiveness of in‐game advertising and advergames44 cited
2014Product placement and the promotion of healthy food to pre-adolescents43 cited
2015Investigating the Effects of Active Control on Brand Recall Within In-Game Advertising40 cited
2013Leveraging Virtual Attribute Experience in Video Games to Improve Brand Recall and Learning39 cited
2013A Dual-Step and Dual-Process Model of Advertising Effects: Implications for Reducing the Negative Impact of Advertising on Children's Consumption Behaviour39 cited
2011Children's response to sales promotions and their impact on purchase behavior34 cited
2016Processing of product placements and brand persuasiveness32 cited
2017Effects of Brand Congruity and Game Difficulty on Gamers’ Response to Advertising in Sport Video Games29 cited
2012The implicit influence of bimodal brand placement on children29 cited
2015Attitudes and related perceptions about product placement: a comparison of Finland, Italy and the United States27 cited
2013At the Roots of Product Placement: The Mere Exposure Effect22 cited
2015Targeting without alienating on the Internet: Ethnic minority and majority consumers21 cited
2015Effects of In-Game Virtual Direct Experience (VDE) on Reactions to Real-World Brands20 cited
2014Brand-Placement Effectiveness And Competitive Interference In Entertainment Media18 cited
2021Proximity, Familiarity or Congruency? What Influences Memory of Brand Placement in Videogames18 cited