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New Horizons of Intercultural Communication: Applied Linguistics Approach

30 citations0/0 files storedProcedia - Social and Behavioral Sciences

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Language, Communication, and Linguistic Studies International Student and Expatriate Challenges Management and Marketing Education

Abstract

The paper describes current trends and with them associated needs of the global market regarding business communication which must be intercultural (intercultural business communication - IBC) so that various forces working in the global environment cooperate with each other leading to optimalisation of business processes. It also brings the ideas connected to implementing intercultural business communication in the university curriculum alongside with the case study bringing the information about the author's successful attempt to implement IBC in the Czech university curriculum.

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2009The Central Role of Communication in Developing Trust and Its Effect On Employee Involvement 2022Intercultural Business Communication 2002Doing Business Internationally: The Guide To Cross-Cultural Success 2009The Handbook of Business Discourse 2004Intercultural Communication: An Advanced Resource Book for Students 2001Intercultural Communication: A Practical Guide 2009Becoming Interculturally Competent through Education and Training

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