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Le message publicitaire, rêve et poésie · Study

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ArticleLe message publicitaire, rêve et poésie

Roland Barthes1963

Article1963

Le message publicitaire, rêve et poésie

36 citations·0/0 files stored·Les Cahiers de la publicité

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Semiotics and Representation Studies Linguistics and Discourse Analysis Advertising and Communication Studies

Abstract

Barthes Roland. Le message publicitaire, reve et poesie. In: Les Cahiers de la publicite, n°7, Langue et publicite. pp. 91-96.

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2013De la « publicité sociale » : lorsque les marques communiquent sur « la lutte contre les discriminations » et la « promotion de la diversité »1990La question sans réponse : un parcours bibliographique de l'enjeu publicitaire 2020Phonétique, littérature et enseignement du FLE : théories et recherches

Details

Year1963

Typearticle

Published1963-01-01

VenueLes Cahiers de la publicité

ISSN-L1268-7251

Languagefr

Citations36

Files0 public / 0

ShelfSemiotics and Representation Studies

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doi10.3406/colan.1963.4840

openalex_workW2058922471

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