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Impact of a Late Entrant on the Diffusion of a New Product/Service

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2012

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Marketing activity, blogging and sales

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2003A Micromodel of New Product Adoption with Heterogeneous and Forward-Looking Consumers: Application to the Digital Camera Category183 cited

2007A Critical Review of Marketing Research on Diffusion of New Products183 cited

2008Formative indicators: Introduction to the special issue172 cited

2007Marketing Communication Drivers of Adoption Timing of a new E-service Among Existing Costumers169 cited

2011Using WarpPLS in e-Collaboration Studies160 cited

2017Forecasting the impact of renewable energies in competition with non-renewable sources151 cited

2010Toward a model of the relationship between internationalization and export performance149 cited

2002Multinational Diffusion Models: An Alternative Framework148 cited

2009The Diffusion of Services147 cited

2010Structural holes and managerial performance: Identifying the underlying mechanisms138 cited

2009The Role of Within-Brand and Cross-Brand Communications in Competitive Growth133 cited

2002Telecommunications demand forecasting—a review115 cited

2005Optimal Product Launch Times in a Duopoly: Balancing Life-Cycle Revenues with Product Cost110 cited

2010Optimal pricing and advertising in a durable-good duopoly98 cited

2005On the Use of Econometric Models for Policy Simulation in Marketing96 cited