Encoding and Decoding Rape News: How Progressive Reporting Inverts Textual Orientations

Abstract

This case study traces hegemony in action by revealing aspects of the struggle over sexual assault discourse in the related moments of encoding, text, and decoding. The study suggests that meaningful analysis of audience responses to progressive rape news requires considering which textual themes spark a response, the orientation of the reading to the text (i.e., preferred, negotiated, or oppositional), and the orientation of the text to the dominant culture (i.e., challenge or reassertion).

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