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Marketing is home for the entrepreneurial process · Study

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ArticleMarketing is home for the entrepreneurial process

John A. Murray1981

Article1981

Marketing is home for the entrepreneurial process

93 citations·0/0 files stored·Industrial Marketing Management

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Business Strategies and Innovation Marketing and Advertising Strategies Innovation and Knowledge Management

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References

1987The Concept of Corporate Strategy 1976The Coming of the Post-Industrial Society 1974The Coming of Post-Industrial Society 2009The Concept of Corporate Strategy 1975An Inquiry into the Human Prospect.1973Towards A Social Ecology 1990From Strategic Planning to Strategic Management 1974An Inquiry into the Human Prospect

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2016The effect of social media marketing on brand trust and brand loyalty for hotels 2010Critical factors underpinning the e-CRM activities of SMEs 2017The microfoundations of subsidiary initiatives: How subsidiary manager activities unlock entrepreneurship 1996Market information scanning activities and growth in new ventures: A comparison of service and manufacturing businesses 1998The Market Orientation-Performance Link: Some Evidence from the Public Sector and Universities 2002The Constant Gardener Revisited: The Effect ofSocial Blackmail on the Marketing Concept,Innovation, and Entrepreneurship

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Year1981

Typearticle

Published1981-04-01

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations93

Files0 public / 0

ShelfBusiness Strategies and Innovation

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doi10.1016/0019-8501(81)90002-x

openalex_workW2059913306

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1988The role of entrepreneurship in industrial marketing activities

1989Computer awareness and usage by industrial marketers