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Marketing is home for the entrepreneurial process

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2010Critical factors underpinning the e-CRM activities of SMEs134 cited
2017The microfoundations of subsidiary initiatives: How subsidiary manager activities unlock entrepreneurship89 cited
1996Market information scanning activities and growth in new ventures: A comparison of service and manufacturing businesses86 cited
1998The Market Orientation-Performance Link: Some Evidence from the Public Sector and Universities84 cited

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2002The Constant Gardener Revisited: The Effect ofSocial Blackmail on the Marketing Concept,Innovation, and Entrepreneurship53 cited

1988The role of entrepreneurship in industrial marketing activities20 cited

1989Computer awareness and usage by industrial marketers18 cited

2004THE DEVELOPMENT OF ENTREPRENEURSHIP RESEARCH17 cited

1998On the Measurement of Entrepreneurial Behavior in Not-For-Profit Organizations: Implications for Social Marketing17 cited

2009Entrepreneurship and Marketing16 cited

2019Unpacking the mechanism linking market orientation and corporate entrepreneurship: the mediating role of human resource management strength16 cited

2009Entrepreneurship and marketing: an exploratory study in Mauritius16 cited

1992The Role of Entrepreneurship in Marketing Education13 cited

2014BRAND MANAGEMENT IN SMALL AND MEDIUM ENTERPRISE: EVIDENCE FROM DUBAI, UAE13 cited

2011Diskussionslinien der Entrepreneurial Marketing-Forschung: Ergebnisse einer Zitationsanalyse12 cited