Does educational level matter in adopting online education? A Malaysian perspective

Hanif Haghshenas · Ehsan Aminaei Chatroudi · Fredy Anthony Njeje

12 citations0/0 files storedJournal of Marketing for HIGHER EDUCATION

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Technology Adoption and User Behaviour Online and Blended Learning Technology-Enhanced Education Studies

Abstract

Having applied Unified Theory of Acceptance and Use of Technology (UTAUT) to predict intention and future usage behavior, the moderating effect of educational level was added to the model in moderating the relationship between variables. Also, despite past studies, Effort Expectancy had a higher beta than Performance Expectancy, while Social Influence stood for half of variation in Intention.

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1991The theory of planned behavior 2003User Acceptance of Information Technology: Toward A Unified View1 1992A power primer.1980Understanding Attitudes and Predicting Social Behavior 1989User Acceptance of Computer Technology: A Comparison of Two Theoretical Models 2000A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies 1993Research methods for business: A skill building approach 2022Business Research Methods

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