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A Composite Heterogeneous Model of Brand Choice and Purchase Timing Behavior

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References

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1976Brand Choice as a Probability Process127 cited
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1966Testing Brand - Switching Models77 cited
1976Consumer Brand Choice--A Learning Process?64 cited
1973Media Scheduling: A Stochastic Dynamic Model Approach50 cited

Cited by

1983Formal Choice Models in Marketing104 cited
1990Applications of behavioural research on spatial problems II: preference and choice97 cited
1982Dynamic Analysis of Consumer Response to Marketing Strategies67 cited
1978An Empirical Evaluation of a Composite Heterogeneous Model of Brand Choice and Purchase Timing Behavior36 cited
2017If the Model Fits, Use It: Methods and Benchmarks for Evaluating NBD-Dirichlet Goodness-of-Fit25 cited
1987A Model for Relating Advertising Media Exposures to Purchase Incidence Behavior Patterns24 cited

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1996Flexible Purchase Frequency Modeling16 cited

1981A LOGIT‐MARKOVIAN MODEL OF CONSUMER PURCHASE BEHAVIOR BASED ON EXPLANATORY VARIABLES: EMPIRICAL EVALUATION AND IMPLICATIONS FOR DECISION MAKING*15 cited

1982Some Comments on the Development and Application of Linear Learning Models12 cited

1984Prediction of Individual Buying Behavior: A Poisson-Bernoulli Model with Arbitrary Heterogeneity12 cited