The Annual Earnings Press Release's Dual Role: An Examination of Relationships with Local and National Media Coverage and Reputation

Marcia W. DiStaso

22 citations0/0 files storedJournal of Public Relations Research

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Public Relations and Crisis Communication Media Studies and Communication Corporate Identity and Reputation

Abstract

This study analyzed annual earnings press releases and local and national newspaper coverage of those earnings for 207 of Fortune's America's Most Admired companies to explore intermedia agenda setting and relationships with reputation. The annual earnings press releases were found to have the greatest relationship with the positive content in local media coverage and negative content in national media coverage. The reputation, as determined by sophisticated investors, was related to the neutrality of the annual earnings press release in combination with the length of local and national newspaper coverage.

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References

1972The Agenda-Setting Function of Mass Media 1990WHAT'S IN A NAME? REPUTATION BUILDING AND CORPORATE STRATEGY.1993Economics, Organization and Management.1997Disclosure level and the cost of equity capital.1991KEEPING AN EYE ON THE MIRROR: IMAGE AND IDENTITY IN ORGANIZATIONAL ADAPTATION.2002Corporate reputation and sustained superior financial performance 1996Reputation: Realizing Value from the Corporate Image 1999Ongoing Crisis Communication: Planning, Managing, and Responding

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