Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Relationship marketing: a concept beyond the primary relationship

16 references·16 citing·26 second hopsampled

FromToDepth

this work references cited by second hop· second hop is a sample of the most-cited connections

References

1991Firm Resources and Sustained Competitive Advantage48,209 cited
2004Firm resources and sustained competitive advantage38,157 cited
1984A resource‐based view of the firm25,618 cited
1937The Nature of the Firm23,826 cited
1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
1985A Conceptual Model of Service Quality and Its Implications for Future Research21,635 cited
2006The Core Competence of the Corporation11,435 cited
1990Zero defections: quality comes to services.5,373 cited
1987The Concept of Corporate Strategy4,092 cited
1994The Dynamic Capabilities of Firms: an Introduction4,012 cited
1982An Investigation into the Determinants of Customer Satisfaction2,914 cited
1993The Nature and Determinants of Customer Expectations of Service2,665 cited
1994From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing2,349 cited
1992Marketing Services: Competing Through Quality2,178 cited
1995Relationship Marketing in Consumer Markets: Antecedents and Consequences1,757 cited
1994From Marketing Mix to Relationship Marketing

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

1,410 cited

Cited by

2002Internet, interaction and implications for marketing153 cited
2010Comprehension of relationship quality in the retail environment104 cited
2009Relationship marketing research (1994‐2006)103 cited
2001Building customer relationships: an inventory of service providers’ objectives and practices95 cited
2002Erratum68 cited
2006The effect of automated service quality on bank financial performance and the mediating role of customer retention66 cited
2008Internet use, customer relationships and loyalty in the Vietnamese travel industry62 cited
2004Customer Relationship Building on the Internet in B2B Marketing: A Proposed Typology62 cited
2013Customer relationship management: the evolving role of customer data55 cited
2004Town centre management: how theory informs a strategic approach53 cited
2018Effect of commitment and customers’ satisfaction on the relationship between service quality and customer retention in rural banks in Makassar, Indonesia52 cited
2002Managing service quality by combining voice of the service provider and voice of their customers52 cited
2014The effects of relationship bonds on emotional exhaustion and turnover intentions in frontline employees50 cited
2008The impact of internet banking on business‐customer relationships (are you being self‐served?)50 cited
2005CRM shifts the paradigm39 cited
2006Internal relationships38 cited