this work references cited by second hopReferences
- 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
- 2017Exchange and Power in Social Life15,909 cited
- 1965Exchange and Power in Social Life.13,624 cited
- 1960The Norm of Reciprocity: A Preliminary Statement11,995 cited
- 1986Qualitative Data Analysis: A Sourcebook of New Methods10,315 cited
- 1997Social Structure and Competition in Interfirm Networks: The Paradox of Embeddedness9,690 cited
- 1987Developing Buyer-Seller Relationships9,139 cited
- 1995Institutions and organizations8,003 cited
- 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
- 1997An Examination of the Nature of Trust in Buyer-Seller Relationships6,819 cited
- 1994Determinants of Long-Term Orientation in Buyer-Seller Relationships6,726 cited
- 1944Great transformation: The political and economic origins of our time6,687 cited
- 1959The Social Psychology of Groups5,898 cited
- 1999The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships4,897 cited
- 1963Social Behavior: Its Elementary Forms4,692 cited
- 1994
Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work