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Introducing Quality Function Deployment in the Marketing Classroom
6 references·1 citing·23 second hop
Introducing Quality Function Deployment in the Marketing Classroom (1999)Introducing Quality Function Deployment i…Quality Function Deployment (2021)Quality Function DeploymentThe Voice of the Customer (1993)The Voice of the CustomerQuality Function Deployment: A Practitioner's Approach (1993)Quality Function Deployment: …The House of Quality (1988)The House of QualityR & D and marketing dialogue in high-tech firms (1985)R & D and marketing dialogue …Marketing: Real People, Real Choices (1976)Marketing: Real People, Real …Evaluating customer-perceived service quality in business management education in India (2015)Evaluating customer-perceived…A Paradigm for Developing Better Measures of Marketing Constructs (1979)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Assessing administrative service quality in higher education: development of an attribute-based framework (HEADSQUAL) in a Brazilian University (2019)Increasing service quality at a university: a continuous improvement project (2021)The Scientists' Organizations in 1950 (1951)Scientists in Organizations (1968)Product policy : concepts, methods, and strategy (1982)An anlysis of the use of extrafunctional information by R&D and marketing personnel: Review and model (1990)Design innovation and marketing strategy in successful product competition (2011)Supply chain involvement in business continuity management: effects on reputational and operational damage containment from supply chain disruptions (2020)Manufacturing strategy and environmental consciousness (1995)Quality function deployment (1995)Managerial Complexity in Project-Based Operations: A Grounded Model and Its Implications for Practice (2008)Beyond Accuracy: What Data Quality Means to Data Consumers (1996)Customer value: The next source for competitive advantage (1997)Evolving to a New Dominant Logic for Marketing (2003)Influencing the online consumer's behavior: the Web experience (2004)Education for sustainability in business education programs: a question of value (2013)Corporate social responsibility and shareholder value of restaurant firms (2014)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Evaluating Website Quality in the Airline Industry (2004)Integration of environmental considerations in quality function deployment by using fuzzy logic (2008)
this work references cited by second hop

References

  • 1988The House of Quality2,266 cited
  • 1993The Voice of the Customer1,969 cited
  • 1976Marketing: Real People, Real Choices213 cited
  • 2021Quality Function Deployment190 cited
  • 1993Quality Function Deployment: A Practitioner's Approach140 cited
  • 1985R & D and marketing dialogue in high-tech firms122 cited

Cited by

  • 2015Evaluating customer-perceived service quality in business management education in India32 cited

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