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Buying impulse triggered by digital media

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References

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2007

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Spent Resources: Self‐Regulatory Resource Availability Affects Impulse Buying

1,028 cited

Cited by

2023Rationality and impulse buying: Is your emotion a part of the equation?30 cited
2016Segmentation of impulse buyers in an emerging market – An exploratory study14 cited
2015Impulse buying behaviour: an emerging market perspective12 cited