SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Brand value accounting: an international comparison of perceived managerial implications · Study

ArticleShelves

ArticleBrand value accounting: an international comparison of perceived managerial implications

Karen S. Cravens2001

Article2001

Brand value accounting: an international comparison of perceived managerial implications

Karen S. Cravens · Chris Guilding

25 citations·0/0 files stored·Journal of International Accounting Auditing and Taxation

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Accounting Theory and Financial Reporting Financial Reporting and Valuation Research Intellectual Capital and Performance Analysis

Abstract

No abstract was published for this record.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 25 citations exist upstream.

References

1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 1977Estimating Nonresponse Bias in Mail Surveys 1990The Effect of a Market Orientation on Business Profitability 1995Building Strong Brands 1990The Effect of a Market Orientation on Business Profitability 1991Managing Brand Equity 1987Relevance Lost: The Rise and Fall of Management Accounting 1983The Cultural Relativity of Organizational Practices and Theories

Related works

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

2016A consumer-perceived consumer-based brand equity scalearticle · 9 shared references 2000Measuring customer focus: an examination of the relationship between market orientation and brand valuationarticle · 9 shared references 2010Explications of political market orientation and political brand orientation using the resource-based view of the political partyarticle · 7 shared references 2010Are Brand-Equity Measures Associated with Business-Unit Financial Performance? Empirical Evidence from the Netherlandsarticle · 7 shared references 2009Business-to-business brand management: Theory, research and executive case study exerciseschapter · 7 shared references 1994Dimensions of brand performance: Challenges for marketing management and managerial accountancyarticle · 7 shared references

Details

Year2001

Typearticle

Published2001-06-01

VenueJournal of International Accounting Auditing and Taxation

ISSN-L1061-9518

Languageen

Citations25

Files0 public / 0

ShelfAccounting Theory and Financial Reporting

Identifiers

doi10.1016/s1061-9518(01)00044-1

openalex_workW2060938147

Links

Imported from OpenAlex (CC0) — nothing here is generated.