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Striatal response to favorite brands as a function of neuroticism and extraversion · Study

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ArticleStriatal response to favorite brands as a function of neuroticism and extraversion

Michael Schaefer2011

Article2011

Striatal response to favorite brands as a function of neuroticism and extraversion

Michael Schaefer · Michael Knuth · Franziska Rumpel

38 citations·0/0 files stored·Brain Research

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Consumer Behavior in Brand Consumption and Identification Neurotransmitter Receptor Influence on Behavior Neural and Behavioral Psychology Studies

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References

1988The psychology of fear and stress 1981A Critique of Eysenck’s Theory of Personality 2004Neural Correlates of Behavioral Preference for Culturally Familiar Drinks 1981A Model for Personality 2010Testing Predictions From Personality Neuroscience 1982The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach 2000Cross-cultural evidence for the fundamental features of extraversion.2001Economics: Principles in Action

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2016Personality Neuroscience and the Five Factor Model 2019The evaluation of a brand association density metric 2020Neural Substrates of Brand Love: An Activation Likelihood Estimation Meta-Analysis of Functional Neuroimaging Studies 2015Personal involvement is related to increased search motivation and associated with activity in left BA44—a pilot study 2019Corporate Sponsorship in College Football: An fMRI Study Measuring the Effectiveness of Corporate Branding across Rival Teams

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Year2011

Typearticle

Published2011-10-02

VenueBrain Research

ISSN-L0006-8993

Languageen

Citations38

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1016/j.brainres.2011.09.055

openalex_workW2061087458

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