On Black Panthers, Blue Ribbons, & Peace Signs: The Function of Symbols in Social Campaigns

Trischa Goodnow

25 citations0/0 files storedVisual Communication Quarterly

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Semiotics and Representation Studies National Identity and Symbolism Rhetoric and Communication Studies

Abstract

The purpose of this article is to identify the functions of symbols in the rhetoric of social campaigns. Working from a semiotic perspective, 208 social campaign symbols were analyzed for both their visual content and their use in campaigns. This study found that symbols have 4 primary functions: explanation, awareness, identification, and sanction. The article concludes with a discussion of the usefulness of the identification of these functions.

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References

1969A Grammar of Motives 1997Visual Persuasion: The Role of Images in Advertising 1951The True Believer: Thoughts on the Nature of Mass Movements 1951A Rhetoric of Motives 1997Visual intelligence: perception, image, and manipulation in visual communication 1991Decoding Abortion Rhetoric: Communicating Social Change 1983Ideology and the Image: Social Representation in the Cinema and Other Media 1971The Rhetoric of Agitation and Control

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